Writing For Design Identity

Writing for Design is a studio of writers and editors who work with brands to make writing part of the design process. Specialising in writing for design, architecture, property, fashion and interiors, W.F.D. distils strategies with clarity and skill, ensuring consistency, coherency and audience connection.

Writing for Design is unique in that its founder and several of its writers have spent most of their careers in magazines or design studios. They are a visual bunch and feel strongly that language should be part of the design process, rather than operate in a silo.

The identity needed to reflect the company’s inherent sense and appreciation of design, as well as its unparalleled writing skills in the Australian market. A simple serif font nods to the traditional nature of language, while the playful formatting and composition offers a modern, design-minded sensibility.