Waking Up

Applying a newly minted brand and visual identity by redesigning and reimagining a widely-loved resource for meditation, thought-leadership and mind-bending insights.

Waking Up is the brainchild of Sam Harris, a neuroscientist, philosopher and author who has been helping people understand the worlds complexities and navigate challenging subjects through various mediums for decades. The Waking Up app is his most recent and highly successful pursuit.

Waking Up approached Partner in hopes of finding a flexible and collaborative team that could quickly build a new app, implementing their newly minted brand and visual identity - courtesy of the talented Franz Blach and Stephanie Blach. The scope: to create a detailed and navigable design system, deliver a full UI redesign and address any UX and content challenges along the way. Finally to hand off all of the above to two capable external dev teams (Z1 Digital & Clevertech) for implementation on iOS, Android and web. Waking Up was clear and directed in their vision - they wanted UI that complimented and elevated the new visual artwork that they were sourcing, to the extent that browsing the app would feel like walking through the MOMA. The timeline was aggressive, and the nature of the project required the type of team immersion that Partner seeks and thrives on - so, in a word, it was a YES.

We're extremely proud of our final delivery on this project, and we're equally as excited to have had the opportunity to collaborate and create with the talented, insightful, dedicated team at Waking Up.