Total Air Control

In 2016 a Dublin based installer of bespoke air conditioning systems came to Wes looking to develop branding for its business. Initially looking for a ‘logo’, Wes convinced the team to think in wider terms helping to define what the core of the business meant, gaining insights into the products themselves, looking at consumer touch points and ultimately the branding design and its multiple applications.

Taking ‘air conditioning’ as the jumping of point Wes developed a supporting tagline which encapsulated the company’s brand proposition in ‘Total Air Control’. To visually support the line and core attributes of the business he then set about creating an identity that depicted the flow of air. Combining this idea with ‘C’ in the company name: ’Complete Air Conditioning’ a new brand was born. This was eventually rolled out across stationery, van livery and in online applications.

Since its relaunch in 2017 the business has gone from strength to strength, employing more staff to cope with increasing demand, with a supporting brand that stands out from its local Irish competitors.