The Pip (2015)

The Pip is an innovative handheld device that allows people to see and through clever game playing apps, learn to control their stress. We completely redeveloped their brand, we redefined their purpose and brand story. To enable us to tell their story over a wide variety of media, from print to pixels, from adverts to applications we create a layered and unique visual language. From tone of voice, to illustration, photoshoot to animation , iconography to typography, we developed an array of assets that could flex to every possible purpose.