The Magic Mail Machine
2021
Designed by Brian Mac Rory
Creative Directors: Asher Walker, Kayla Jurlina
Build: Roller coaster & Negative Space
Photography: Holly Burgess
Categories: Promotional / Environmental / Identity / Signage / Experience / Object / Prop
Industry: Commercial
Tags: Interactive / Retail / Event / Environment / Set Design
It was Christmas time and magic was in the air at Commercial Bay.
We were tasked with creating an activation that would create wonder and joy in the heart of Commercial Bay. Drawing on memories from childhood of writing letters to Santa, we designed the Magic Mail Machine. This was a contraption three stories tall, that allowed children (and adults) to write a letter directly to the big man up North.
Whether snail mail is your preference, or if the tech-savvy amongst you have your Christmas wishlist already typed up in your drafts, the Magic Mail Machine is open and ready to start sending directly to the North Pole.
The rollout included brand identity, mail machine graphics, custom wrapped boxes, animated digital billboards and way finding. All this led to a magical experience for the Commercial Bay shoppers, young and old.
