The Bu Kombucha

2013

Designed by Alan Harbron at Red Antler

Designer: Ryan Bugden

Design Director: Jonathan Correira

Co-Founder and Chief Creative Officer: Simon Endres

Project Management : Eric Gerdts

Categories: Packaging / Identity

Industry: Commercial

Tags: Typography

The Bu is a beverage company, that offers the cleanest made kombucha created from the world’s best ingredients for a surprisingly smooth taste.

They approached us to evolve their brand to firmly establish their credibility and break through the noise in the space to become the beloved choice for existing kombucha drinkers and newbies alike. We worked with The Bu to create a brand strategy, a brand identity, a suite of packaging as well as collateral.