2013
Designed by Alan Harbron at Red Antler
Designer: Ryan Bugden
Design Director: Jonathan Correira
Co-Founder and Chief Creative Officer: Simon Endres
Project Management : Eric Gerdts
Categories: Packaging / Identity
Industry: Commercial
Tags: Typography
The Bu is a beverage company, that offers the cleanest made kombucha created from the world’s best ingredients for a surprisingly smooth taste.
They approached us to evolve their brand to firmly establish their credibility and break through the noise in the space to become the beloved choice for existing kombucha drinkers and newbies alike. We worked with The Bu to create a brand strategy, a brand identity, a suite of packaging as well as collateral.