Teeling Brand Strategy

The Teeling Whiskey Distillery is the first new distillery in Dublin in over 125 years. Dublin has traditionally been the heart of the Irish whiskey industry. The Liberties area of Dublin in particular was recognised as the epicentre for Dublin whiskey and was dubbed ‘The Golden Triangle’ due to the number of distilleries clustered in a one mile radius.

We were asked to design a global brand strategy for Teeling Whiskey. The document sought to create a unified global brand strategy. This would provide consistency, direction and enable Teeling company to develop deeper engagement with the trade and drinker alike. Teeling wanted to focus on reviving a tradition of craft and distilling in Dublin. This intention is reflected in the approach to print.

2 colour printed document; black and metallic gold. We choose gold to reflect the colour of whiskey which fills up pages through the publication submerging the photography in liquid. Black cover with white gloss foil for title: Unconventionally Independent.