St. Patrick's Festival — Visual Identity

Zero-G were commissioned by St. Patrick’s Festival to develop a new positioning for Ireland’s national festival, emphasising its cultural significance and the fact it was more than just a parade on St Patrick’s Day. Following a collaborative process with the festival team and members of the public we developed the proposition ‘Ireland welcomes the world to Dublin for four great days of all things irish'. As part of the development we created a new visual identity that included a simplified mark and a more confident use of the colour green.

The new visual identity and proposition has helped the organisers to communicate the event as a high quality cultural event to national and overseas visitors and been recognised as presenting a contemporary image for our national celebration.