Showtime Brand Refresh

Known for boundary-pushing original series, films, and docs along with a curated selection of movies and live sports, Showtime needed to evolve its brand to reflect its ambition as a streaming-first platform. By distilling down to a few iconic brand signatures: color, typography, and visual language of light - we built a nimble, functional, and hyper-consistent identity system that unifies the viewer experience across streaming, the network, digital and social.

Showtime shines a light on daring, provocative and relevant stories and storytellers. Original shows and characters burn bright and leave a lasting impression. A visual and behavioral language of light became a through-line in both the design and voice.

Because content is so varied, the brand needed standards for consistency in placement, scale, and duration across all assets. The result is a unified visual, compositional, motion and typographic language no matter where or what viewers are watching.