Sculpted Website

We worked closely with Aimee Connolly on her new e-commerce website, her business was growing massively and her existing website was no longer fit to showcase her products and give users a simple journey to checkout. The overall goal was to create a new bespoke site that showcase her new brand and product line in a simple, easy to navigate site that increased user flow in order to increase purchases and improve on the offering and suggestions for the customers. In order to do this we had to reimagine the flow into an expansive navigation to simplify the wide range of areas and products on show. A clean simple interface with a focus on colour and movement throughout the different elements is the result. Using a light colour palette to represent the nature of the business along with using large imagery with multiple layouts to promote the different types of products on display. The site also includes a shade matching section which helps the user to quickly find the products that best suit them. The site launched with a huge increase in traffic and purchases with a drop-off in lost customers.