Designed by Éanna O_Shea at Image Now
Video and Motion: David Torpey
Digital & Web: Marcus Swan
Photography: Matthew Thompson
Categories: Identity
Industry: Corporate
Tags: Advertising / Digital / Photography
Mentioned in:
Website: 2fm.rte.ie/
Image Now met with RTÉ 2FM to create a strategy and territory for the brand to own and live by daily. This strategic piece needed to make 2FM a viable brand in the marketplace and a top competitor amongst it’s peers.
Following this strategic piece, we created a refreshed identity for 2FM that gave the brand greater meaning and substance in-and-outside of radio. The goal was to develop 2FM as a ‘hub of nourishing information and entertainment’ and create a brand to entice all senses, not just sound. This new brand identity represents a shift towards a more modern and invigorated radio station.