Potential Squared

A podcast series by Pete Smyth with the aim of giving ambitious business people access to valuable insights from notable achievers in sport, politics, business and culture.

We designed an optimistic, monochromatic brand identity for this new business venture using the mathematical symbol for squared, which extends upwards to highlight personal growth. This reflects the aim of this podcast series, which intends to inspire listeners to realise their potential and make the most of every opportunity.

We developed the brand and created a holding page prior to launch along with social media headers to give this digital brand the attention it deserves.