Moorgate Exchange website (2013)

Moorgate Exchange is a large commercial development in the City of London, situated in the former telephone exchange. The visual identity, created by dn&co, references old switchboards and fibre optics. Elements such as the logotype and symbol align to a grid of dots and reference the shape of the building.

The website features an ident – created in camera using fibre optics – as a video background on the landing page. The format of the website also utilises the dot grid. In addition to the primary navigation, the user can swipe or use the arrow keys to navigate though the content which comes in the the viewport vertically and horizontally.