Metadeck Logo

2020

Designed by Andrew McHugh

Categories: Identity

Industry: Commercial

Metadeck is a digital product studio based in Derry.

They needed a logo that reflected their obsession with their craft. The team at Metadeck or driven by process and solve problems in lively workshops with their clients, often producing paper prototypes along the way.

Using an agile design model is key in Metadecks workflow. The continuous circles used to diagram the agile model is repetitively drawn over and over until we got the final mark. This repetitive mark making process mirrored the work they do in the studio, redoing things until they get things just so!