McArdle Doyle – Identity

Brand identity for McArdle Doyle, a Dundalk-based engineering practice offering concept-to-completion design and project management services to the retail, petroleum, commercial, industrial and residential sectors.

The basis of the developed identity originated from an early concept of ’Understanding & Defining Space’, the idea of visualising and planning for large, complex spaces, such as the petroleum sector, the companies main area of expertise. This concept was carried through the identity with the inclusion of blocks of colour and staggered imagery, which are representational of spatially viewing an area from above.