Lunar - branding

An innovation Irish studio, Lunar’s mission is to guide clients through unexplored tech territories.

Founded by Salvo Vaccarino, a computer engineer with a creative knack and a decade of advertising experience under his belt, Lunar bridges the gap between technology and creative marketing.

The brand’s concept revolves around the moon, referencing the different lunar phases; its constant orbit of our planet and the ever-evolving ideas behind a creative agency.

The logo combines minimal type treatment and the use of a bold serif typeface. The typeface used in the logo is repeated throughout the branding, from the business card to the letterhead design and the website. A neutral black and white colour palette brings the whole design together.