2020
Designed by Caroline Nesbitt, James Loughman and Ciara Farrell at Designedly
Categories: Promotional / Moving Image / Screen
Industry: Charitable
Website: designedly.ie/creative-ireland/
Creative Ireland joined forces with Design & Crafts Council Ireland and RTE to launch a national craft campaign during the Covid lock down.
We developed the campaign from initial brief to final output, which included, brand identity, conceptual messaging, all digital and print requirements and a 60 second animated advert which ran across both social media and television.
The campaign encouraged people to create a kite from home through digital interactive seminars, with a collective fly date considered, where people would take their kites to the skies.
We were thrilled to be shortlisted for an IDI Award for our work on this project