In Middletown
2021
Designed by Louise Naughton at Louise Naughton
Design / Motion: Louise Naughton
Illustration: Anne O'Hara
Writing: Mikel Murfi
Music: Philip Glass
Artistic Director of In Middeltown: Selina Cartmell
Head of Media at The Gate Theatre: Stephen Boylan
Categories: Promotional / Moving Image
Industry: Cultural
Tags: Music / Illustration / Theatre / Culture / Motion / Arts / Covid-19 / Motion Design / Animation / Corona Virus / Creative Ireland / Video
After months of lockdowns due Covid-19 restrictions, The Gate Theatre re-opened in summer 2021 in a very different way with a special outdoor show.
In Middletown was brought to audiences across Ireland on the back of the specially adapted GATE TRUCK. The truck toured towns and communities across the country, opening up at the side to reveal an outdoor theatre to audiences.
To promote the show, the approach was to create an engaging, creative animation for In Middletown. The result is a quirky aesthetic and motion style, that reflects the imaginative, yet philosophical themes within the play. Photography, illustration, sound, music and motion collage together to achieve the final animated preview.
The video and creative were used on The Gate Theatre website and across the theatre's digital communication platforms.
