IMMA Trail
Designed by Diarmuid Slattery and David Garavin at New Graphic
We created a series of maps for the Irish Museum of Modern Art called IMMA Trail. Themed by either season or material, the visitors could the maps to navigate through specified outdoor sculptures and works in the museum. Descriptive and historical information was coupled with questions, encouraging the visitor to contemplate the meaning of each work.
The colour palette of each map reflected the theme, be it the use fluorescent orange for "Summer" (the irony!) or metallic silver for "Steel".
