ILFD 17, Identity Campaign

Where is your book taking you? When can words best effect change? What are you reading for? Along with the central theme of hidden characters (How many hidden characters are waiting for the time when curious eyes will find them?), these were a few of the questions used

across a series of hand-made typographic posters, cards, flyers etc.

The goal of the promotional campaign was to engage, question, and captivate potential visitors to the International Literature Festival Dublin. By not being able to see the full message, you were invited to seek out more…