ifac Brand Identity

IFAC are one of Irelands leading accountancy practice’s, founded in 1975 as a co-operative operated by and for farmers and farming communities. Zero-G were approached by ifac to reposition their brand and create a new visual identity to reflect the changes within their business. We developed the idea of Growing Forward Together as a strategic platform to enable the business to move ahead under their shared values of Expertise, Mutuality and Foresight. The new visual identity and mark represent the forward-looking ambition of the business which the coloured squares are inspired by the patchwork of fields within the Irish landscape - a progressive business rooted in their provenance with clients who work on and off the land. The identity was applied to communications materials and signage across network of over 30 branches and continues to grow and evolve.