Hugh Lane Gallery

Since 1908, the Hugh Lane Gallery has carved out a unique and proud position in the cultural life of Dublin City. It has seen many changes over the century or more since its establishment, constantly reinventing and innovating to connect with evolving audiences and changing times.

We worked with the team at the Gallery to re-articulate their positioning as — A place where art and ideas meet, in the heart of the city — engaging our curiosity and stimulating our imaginations. 

The core identity for the Gallery was developed to focus on the name and crafted as a typographic expression, drawing inspiration from letterforms reflecting the Gallery's heritage — while confidently marking its ambition for the future.

A framework for wider communications is anchored with the Gallery’s prominent position on Parnell Sq. — creating a flexible system for promoting a diverse programme of historical and contemporary works.

The identity is brought to life throughout the gallery space with a revised signage and wayfinding system, enhancing the visitor experience of discovering collection highlights such as Harry Clarke's stained glass or Francis Bacon's studio.