Hellfire Dublin

Hellfire is one of Dublin’s newer restaurants, located on Westmoreland Street in the heart of the city. Headed by chef Roberto Rapisardi, Hellfire offers a unique dining experience full of flamboyance and theatrics. Chef Rapisardi brings his unique style of flame fired cooking to Hellfire with Ireland’s first Hornos HBE charcoal oven. At Hellfire, you can enjoy the smoky flavours of chargrilled meat, fish and pizza, using only the finest local produce, cooked to perfection. 

The identity points to details and narrative derived from the name and the fiery aspects of the cooking methods. It also mirrors Chef Rapisardi’s passion for this style of cooking and his fiery, Italian larger than life personality. 

The typography, the copy, the Imp character, and the colour palette all have references to the world of hell and fire aesthetics but with warmth, charm and a consistency of application to make the whole expression more sophisticated and less themed. The identity is implemented on everything from menus, website and social media to uniforms, gift cards, signage and takeaway packaging, using the Hellfire pillars of passion, taste and heat as a guide and a way of bringing it all together.