Designed by Dynamo Design at Dynamo
Senior Designer: Alan Murphy
Categories: Identity
Industry: Corporate
When a client came to us with news that she was embarking on a new business venture and wanted to develop a new name and brand for her company, we knew we had the opportunity to do something a little different...
An FMCG marketing consultancy with expertise in confectionery, coupled with a founder who has a fun personality, meant we had the foundations of something special. HATCH was born – a platform upon which we could play with language and visual possibilities. The character ‘Egbert’ created a golden opportunity to give the brand a sense of personality and fun.