Designed by Vivienne Quinn at Play Nice Studio and The Tenth Man
Photography: Thérèse Rafter
Creative Direction: Aisling Redmond, Tenth Man
Categories: Social Media / Object / Prop
Industry: Commercial
Tags: Photography / Retail / Campaign / Advertising
Website: thehandmadesoapcompany.ie/
We were tasked with creating six natural environments that kept the products grounded in the natural world for the ‘Choose Kind’ campaign for The Handmade Soap Company. The Tenth Man provided creative direction and we were tasked with the set design, build, production and styling.
There was a strong emphasis on the product ingredients and having the sets almost overwhelmed with organic pieces and complimentary props. To contrast the darker tones of the manmade shape of the packaging we kept the set-ups playful and focused on the natural lines of the organic objects, adding height and uncanny views through the glass orbs.