G-MAC by Kartel (2012)

Identity design and luxury brand book to launch the inaugural G-MAC by Kartel golfwear range by Northern Irish golfer Graeme McDowell. The book brings to life Graeme's journey as he worked closely with Kartel to create a premium clothing range designed by a golfer for golfers. The book was printed on Freelife Vellum with a metallic gold Pantone throughout and was case bound in purple binding cloth with a gold foil insignia on the cover. The primary photography was by New York based Collin Hughes and printing was by Hudson Killeen.