FAIL BETTER Exhibition

We created an exhibition design that compliments a variety of objects and meets their display requirements, while also tying together diverse, unconnected stories into an experience that helps provoke a dialogue about failure and it's role in creativity and innovation. FAIL BETTER exhibition structure can be recreated; if at first it fails it can be revised as a new, better layout. The design elements also work to unify the physical space and the diverse nature of the content. Two sides of the story have been identified through the use of white, and black side of the exhibition structure, each to represent failure and innovation.