ESCRS - European Society of Cataract & Refractive Surgeons

The ESCRS is Europe's leading organisation for cataract and refractive surgeons and is at the forefront of developments in anterior segment (eye) surgery.

Since 1981, the society has grown to over 6,000 members from almost 100 countries worldwide where it acts as a forum for discussion and learning, ensuring the sharing of global surgical expertise. It delivers a wide range of resources and services to its members.

ESCRS commissioned Principle to help them revisit their brand identity, rethink its divisional brands and to ensure its relevance in a dynamic surgical field. We wanted the brand to bring The ESCRS’ progressive knowledge and community strength to the forefront, so we created the visual identity around a dynamic iris of the eye, known for its unique depth of colours. The result stays true to the core values and brand concept laid out during our strategy and positioning phase. The bright colours and strong elements used throughout the brand create a visual language that reflects a diverse community coming together in education & research.

The new brand creative included the development of a revised brand architecture, visual and verbal identity, Congress and event brand, stand design and advertising in print and digital.