Ding

Ding allows people to send mobile top-up to anyone, anywhere, instantly. Following an initial research and proposition project we identified an opportunity for Ding to become synonymous with top-up through a more emotive brand expression. Recognising that for both senders and receivers 'a little goes a long way' we created a new visual identity, illustrations, website, app, brand film and brand sound, that would deliver a bright and joyful experience for the short moment it takes to use the service. The outcome brings the act of sending little bytes of happiness to life in a way that is energetic, bold and uplifting.