DevRev Identity

DevRev is a platform that brings Dev and Rev together. The world’s first developer CRM, DevRev connects developers to customers through the product. On a mission to build the world’s most customer-centric companies, a DevCRM connects the makers to the customer by delivering a system of record, social experience and a suite of platform connections to create a single source of truth for all customer, product and work-related data.

With over 100 employees in six locations, DevRev had been operating in stealth mode for a year. When it received $50m USD in seed funding, the company approached us to help create its brand and beta website as it was gearing up to the beta launch of the product. DevRev had a strong vision of what it wanted to be, but needed help communicating that vision to a wide audience and presenting itself as the future it represents.

Strategically, there were some problems to solve. In a saturated market, we needed to communicate the value, benefits and uses of this multi-faceted platform with clarity and simplicity. Creating a category rather than being pigeon-holed into one was paramount, as was the strong connection between product and marketing.

Through a collaborative strategy phase we uncovered customer, competitor and industry insights, and DevRev’s unique positioning. We avoided the category’s obsession with juvenile trends and focused on DevRev’s unique ability to deliver insight, purpose and power to developers and customers alike. Rooted in the brand idea of ‘Making Work Matter’, the identity is captivating and simple. Obsessed with customer centricity and simplifying the complex, it is intuitive and intentional, always pragmatic yet engaging and empathetic.