When we set about designing the visual identity for Dalkey Book Festival back in 2010, and in the way we have evolved it every year since then, our task has not just been to help put bums on seats, but to create a visual identity that mirrors the personality of the festival. That this festival continues to flourish tells you something about that personality – people like it, a lot. Our role included the design and production of brochures, posters, billboards, bus shelters, flags, postcards and press ads.