Creative Ireland Programme – Visual Identity

The role of public engagement and expression during the centenary of 1916 demonstrated the societal value of culture and creativity, and led to the initiation of the Clár Éire Ildánach / The Creative Ireland Programme. This five year programme’s vision is that every person in Ireland will have the opportunity to realise their full creative potential.

Zero-G were commissioned to develop an identity and communications for the programme. As well as referencing the CI of Clár Ildánach and Creative Ireland the mark that was developed represents a creative frame within which anything can happen. While its simplicity lends itself to being used as an endorsement at small sizes, the mark is also used as a dynamic element across the identity roll-out, adapting and changing its proportions as appropriate to the situation.