Concern Worldwide Annual Report (2010)

In a time of huge uncertainties about the impact of the recession, the objective of the Concern Worldwide Annual Report in 2010 was to demonstrate that the generous support from donors makes a positive difference, helping to eliminate extreme poverty. The theme was ‘Our Concern Works’. A play on the word ‘concern’ was integrated into the design and combined with positive and empowering photography, complemented with a strong colour palette. We also chose to highlight positive statistics on the translucent dustjacket that surrounded the cover, reaffirming the positive difference that Concern Worldwide can make to improve the livelihoods of the world’s poorest people, with our help.