Beatyard

2011

Director / Concept / Animation : John O'Connell

Camera / Animation: Herbert Martinson

Sound: Hugh Fowler

We created a stop motion promotional animation and lego model for Beatyard music festival.

The festival is relatively new and the client wanted the animation to highlight activities and generate excitement around ticket sale time! The styling of the festival took its cues from Brighton beach, which we emphasised in our animation and model.

The storyline focused on 4 characters and their developing relationships over the course of the day.

The finished piece was used to promote the festival over social media channels, played on the main stage and shown in conjunction with the model over the weekend.

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