Barnardos Annual Report 2021

In early 2022, we won the tender to design the Annual Report & Financial Statements for Barnardos, the Irish children’s charity that focuses on helping vulnerable children and their families. The response was to be a solely digital document that would function as efficiently as possible and use interactivity to enhance way-finding and optimise the reader’s experience.

The overarching theme for the report was “Because Childhood Lasts a Lifetime” tying into the importance of childhood and the role it plays in our adult lives. From this, we developed the creative concept of Life’s Journey, drawing inspiration from the notion that Barnardos is a guide for individuals as they navigate through their childhood, adolescence, and adulthood.

Highlighting this journey, we created a continuous line or maplike structure which aimed to bring readers on their own journey through the document as well as reinforce the valuable messages, facts, and figures.

The final report won an award in the Good Governance Awards 2022 and was shortlisted for a number of awards including the IDI awards.