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Designed by Johnny Kelly at Nexus Productions
Chipotle: Client
CAA and Chipotle: Agency
Johnny Kelly: Director
Cedric Gairard , Chris O’Reilly, Charlotte Bavasso: Nexus Exec Producer
Liz Chan: Nexus Producer
Claire Thompson, Alistair Pratten: Nexus Production Managers
Matt Day: Director of Photography
Max Halstead: Camera Assistant
Joe James: Model Assistant
Aldo Camileri: Electrician
Gary Faulkner: Model Rigger
Gary Cureton: Character Animator
Matthew Cooper: Set Animator
Alasdair Brotherston, John Taylor: Compositors
Graham Staughton: Production Designer
Gordon Allen, Ben Côté, Joe Kirton: Art Department
Elizabeth Day: Studio Manager
Bob @ Artem: Models
David Leinhart at Duotone Audio: Music Supervision
Justin Stanley and Doyle Bramhall: Music Producers
Liz Graves: Content Manager
Willie Nelson: Artist
Barnaby Templer @ Fonic: Sound Design
Categories: Moving Image
Industry: Commercial
Commissioned by restaurant chain Chipotle, the brief for this film was to make an animated film comparing factory farming to sustainable alternatives.
The goal was to raise awareness concerning food issues: the film covers a range of issues including crop rotation, pollution and pre-medicated use of antibiotics. In order to drip feeding information, I designed the film like a flow-chart diagram.
It was filmed using traditional stop motion animation, and Willie Nelson created a custom cover version of Coldplay's 'The Scientist' for the soundtrack.
