Designed by Rory Simms at Pentagram
Partner: Paula Scher
Categories: Print
Industry: Cultural
Mentioned in:
Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by the studio. The 2019-2020 campaign introduces photography to the mix, with the distinctive “A” logo acting as a window for images that represent the featured productions. The season brochure unfolds into a poster, and is sent in a transparent mailer that overlays the original graphic emblem.