2011
Designed by Alex Synge at Alex Synge
Photographer: Al Higgins
Categories: Promotional
Industry: Commercial
Festive tote bag design for Áras; a range of homeware designed and made exclusively for Irish Design Shop in Dublin. The design plays on the Áras logo mark which centres around a simple dotted “+” sign, signifying the collaborative process that is at the heart of the Áras range. The client was keen to create a design which was – however seasonal – simple and appealing enough that it could have life beyond Christmas.