APAC2016

Our third year working with APAC continued our approach of previous years. A strong simple graphic approach designed with the intention of encouraging interaction and provoking thought while highlighting the diversity and vibrancy of the industry.

2016’s theme - I.We.Them.Us. examined how individual and collective purpose shapes our industry and artform and through this, cultural identity or identities for the future. Our interpretation was a plus symbol made from two halves. Clashing, overlapping patterns provide strong impact while also suggesting the relationships outlined in the title.