ADIFF

Having been announced as the new sponsor of the Dublin International Film Festival, Audi tasked us with creating a new visual identity and an outdoor campaign to drive awareness of their new position.

The ADIFF logo takes the form of a stylised strip of film which allows the logo to have a strong cinema reference, something that was very important to DIFF, as well as maintaining the premium feel that is associated with the Audi brand.

As well as outputs like the Audience Award and branded popcorn buckets and cups, we created brand guidelines that allowed the festival's in-house design team to roll out the brand over a variety of other festival campaign materials.