7F

New fan-controlled football league in the UK, where fans get to directly influence and impact on games via an app and social media. The aim being to create a more exciting and engaging game that has fan at the centre of the sport. Teams are filled with pro and semi-pro footballers along side ex-pros, or fringe players. The whole completion takes place over a short period like a world cup. The identity was created to excite the fans and give a flavour of what to expect...