33 Til Infinity

Our goal is simple, to honour the life and memory of our friend and brother Michael “Cull” Cullen, who tragically took his own life at 33 years old in January 2018.

A charity partner of Grandson, we produced the brand identity for 33 Til Infinity, focusing on the numerical element, 33, we produced a logo mark that is perpetual and harmonious.

The goal of this charity is to raise funds to help prevent suicide and raise awareness. The purpose of our brand identity was to create something distinctive, a recognisably succinct emblem.

We also produced brand guidelines for practical brand application that was relevant to the charity, its volunteers and fundraising participants.